Pavlovo Posad Shawl Manufactory
Among unique, world-wide known products, presenting pride and glory of Russia, a particular place occupy shawls from an ancient town of Pavlovsky Posad.
Every year «Pavlovo Posad Shawl Manufactory» issues around 800 kinds of shawls, kerchiefs, scarves, cache-nez, tablecloths of natural fibers: wool, cotton, silk, linen. Recognition of a high art and cultural value of our products is the fact that to the factory is given a title of a folk art craft of Russia.
The work on every new product starts with a design. On the creation of designs labours a group of gifted artists, from generation to generation passing ancient traditions and creating new composition solutions. All prepared designs are considered and affirmed by Art Council, to which are invited merited artists of the factory, representatives of the Minestry of Culture and of the territorial art and expert Council on folk crafts of Moscow region.
The distinctive particularity of our craft is the aspiration of all the collective to embody the initial author art plan of the shawl. For more than two hundred year history at the Pavlovo Posad Shawl Manufactory has been formed the Pavlovo Posad school of a shawl design, the only one in its kind, owing to which the traditions are saved and the skill of the artists is sharpened. Namely from the design (the krok) starts the work over each new item, and on how correctly a solution of composition and a colour gamma are chosen depends its further destiny.
All prepared kroks are examined and approved by the Art Council, to which merited artists of the factory, representatives of the Ministry of Culture and of the Art and Expert Council of Moscow Region on Folk art Crafts are invited.
A characteristic peculiarity of our craft is striving of all collective to embody an original intention of the artist. As soon as a design is affirmed, colourists are attached to work on it. Their task is to make up recipes of print colours, trying to get as exact as possible the reproduction of author’s design executed in gouache, by means of textile dye-staffs. The main difficulty of this work is that the true colour will be seen only after a steam treatment (this operation is necessary for a solid fixation of dye-staffs on the wool fiber) and after a washing. Thus, a colourist is forced to make a lot of tentative printing before a final recipe will be obtained. Each design is printed in several variants (colours). Depending on difficulty of a design various ways to draw the design on the fabric are applied. Printing is realized on print tables with automatic printing carriages and on multi-colour printing machines. The most responsible operations are executed by hand. Much must be done to create a unique of quality Pavlovo Posad shawl! With unique style, non-polluting and comfortable to wear! The technology of its manufacturing combines a careful attitude to traditions and a use of the newest science and technological advances. Printing screens are made on a unique direct engraving machine which under computer control deposits small drops of melt wax on the surface of the net coated by photo-emulsion.
The printing colours are made on an automatic colour kitchen where all processes from dissolution of powders until stirring of ready colours are executed without human participation. The factory was the first in the world who had introduced a plasma chemical treatment of fabrics before printing instead of using ecologically harmful chlorination, having left for many years behind other factories, only now beginning to realize all advantages of this method. The specialists execute a continuous control supervising all complicate technological cycle of creation of shawl.
After output from the production stages enter into action specialists of marketing service who provide a victorious procession of the brand Pavlovo Posad Shawl through towns and countries. The products come in retail and wholesale, and are diffused also under the catalogue «Shawls by mail», permanently updated and operating both in printed and electronic kind.
The collection of the firm production, issued by the factory, is various and vast. There are presented, side by side with items of a traditional design, a lot of modern products properly developing rich traditions of a Pavlovo Posad Shawl in order that each buyer can select without fail what is satisfied and is suited! The time and the fashion change much, but the motto of our firm constantly remains as
«Flowers of Russia on your Shoulders!»